In the world of business, there are no friends, no boundaries, and no prisoners. The goal is to win at all costs and leave your competitor in the dust. While this practice is carried out day after day in the corporate world - and in most cases, successfully - there are some cases where a company spares no expense and pulls out all of the stops to become the top in their industry - but ends up proving the old adage - in business - Weakness Can't Win.

This is what is happening in the latest round in the never-ending battle between the WWF and the WCW. Three months ago, Vince Russo and Ed Ferrerra, the two head writers for the WWF, left without notice to take the reigns of the WCW. This unexpected turn of events set the wrestling world on fire - because it set the stage for the ultimate shoot. With one Vince in Stanford and one in Atlanta, the world would now find out the answer to the most important question in wrestling - who was responsible for the immeasurable success of the WWF that made them the top entertainment company in the world? Who was the one that put the WWF over to heights of popularity that made Hulkamania look like a bad gimmick? Which Vince was the real king of the ring?

I think the answer is obvious.

When Vince Russo went to the WCW, a lot of people in the wrestling business - including myself - thought that the WCW would become at least somewhat of a challenge to the WWF. I thought that under Russo's control, the WCW would revamp their gimmicks, realign their roster, and raise their ratings. Instead, the WCW has repeated the WWF's gimmicks, re-created characters in the WWF's image, and reinforced what everyone has known throughout the history of business - imitation is the most sincere form of flattery.

Since the inception of "The Powers That Be", the WCW has gone from worse to worst. They have done nothing but insult and imitate WWF superstars and repeat famous WWF storylines from a woman winning a man's championship, to "Montreal All Over Again" - to Oklahoma? With all of the talent in the WCW, you think Russo would do what "he" did in the WWF - take relative newcomers and shape them into the most popular and successful superstars of today - unless it was the other Vince that made the WWF what it is today.

My advice to Russo? Rethink your strategy real fast - before your product is not Worth ordering.